Quality Logos and Brand Names Should Pass Each of the Following

question 119

Multiple Choice

Quality logos and brand names should pass each of the following tests, except:

• A)be similar to others in the industry.
• B)be familiar.
• C)elicit a consensual meaning among those in the firm's target market.
• D)evoke positive feelings.

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Definitions:

Rice

A staple food grain consumed worldwide, known for its versatility and ability in serving as a primary source of energy.

Normal Goods

For normal goods, demand increases as income increases.

Demand for Cars

Demand for cars refers to the consumer desire to purchase automobiles, driven by factors such as price, income levels, preferences, and external economic conditions.

Fall in Income

A decrease in the amount of money received, typically referring to personal income or national income.