Which Involves Using an Established Brand Name on Goods or Services

question 198

Multiple Choice

Which involves using an established brand name on goods or services that are not related to the core brand?

• A)Brand extension
• B)Private brand
• C)Flanker brand
• D)Complementary brand

---

Definitions:

OptQuest

A proprietary optimization software that uses various algorithms to find the best solutions to complex decision-making problems.

Permutation

An arrangement of items in a particular order, often used in mathematics to describe all the possible orders a set of objects can be arranged.

Decision Variable Range

The set of possible values that a decision variable can take in mathematical modeling and optimization problems.

Decision Variables

Variables in a mathematical model that decision-makers control in order to achieve the best solution to an optimization problem.