Co-Branding or Alliance Branding Succeeds When It Builds the Brand

question 48

True/False

Co-branding or alliance branding succeeds when it builds the brand equity of both brands involved.

---

Definitions:

Show Feelings

The act of expressing or demonstrating one's emotions or sentiments, typically through words, facial expressions, or gestures.

Self-Concept

The understanding a person has about who they are, shaped by their experiences, thoughts, and social interactions.

Evaluative Representations

The mental assessments or judgments made about objects, individuals, or concepts based on criteria, leading to various attitudes or opinions.

Pride

A sense of profound contentment that comes from personal accomplishments, the successes of close associates, or from having attributes or belongings that are broadly esteemed.