In Terms of an External Search for Information in a Purchase

question 151

Multiple Choice

In terms of an external search for information in a purchase decision, the need for cognition is:

• A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
• B) a personality characteristic in which individuals engage in and enjoy mental activities.
• C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
• D) simulations of the knowledge structure embedded in an individual's brain.

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Definitions:

Cognitive Development

Refers to the progressive and ongoing growth of perception, memory, imagination, and problem-solving skills.

Concrete Operational

A stage in Piaget's theory of cognitive development, occurring roughly between the ages of 7 and 12, during which children gain the ability to think logically about concrete events.

Sensorimotor

Referring to a developmental stage in children characterized by the coordination of sensory experiences with motor actions.

Behavioral Perspective

An approach in psychology focusing on observable behaviors and the ways in which they are learned through interactions with the environment.