All of the Following Are Possible Reasons Consumers Use the Affect

question 19

Multiple Choice

All of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

• A) consumers have already eliminated the evoked set from consideration.
• B) the affect referral method saves time and mental energy.
• C) the consumer may have already used the multiattribute approach in a previous purchase situation.
• D) the consumer has developed an emotional bond with the particular brand.

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Definitions:

Decision-making Process

The mental procedure of choosing an option from several possibilities.

Evaluating Results

The process of analyzing outcomes and performance against set goals or benchmarks to determine their success or areas for improvement.

Satisficing Decision

The choice of the first satisfactory alternative that comes to one’s attention.

Best Possible Solution

The optimal outcome or answer to a problem, which maximally satisfies the criteria or conditions set forth, often considering constraints and resources.