A Market Segmentation Approach That Focuses on the Benefits of a Product

question 86

Multiple Choice

A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is called ________ segmentation.

• A) demographic
• B) psychographic
• C) benefit
• D) usage

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Definitions:

Financial Planning

The process of defining goals, policies, procedures, programs, and budgets to manage the financial activities of an individual or organization effectively.

Company Priorities

The strategic goals or areas of focus that a company identifies as most important for its success.

Financial Planning

The process of creating strategies to manage financial affairs and meet life goals, involving saving, investment, and budgeting.

Financing Needs

Refers to the amount of money required by a business or individual to fund current operations or future investments.