All of the Following Facts About Campaigns That Target Men

question 158

Multiple Choice

All of the following facts about campaigns that target men are true except:

• A)men prefer specific information rather than browsing products and brands.
• B)men favor products that reflect status and demonstrate they have good taste.
• C)men tend to purchase well-known brands.
• D)for men, a lower price is more important than higher quality.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.