The Primary Disadvantage of the Meet-The-Competition Method of Marketing Communication

question 40

Multiple Choice

The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:

• A)marketing dollars may not be spent efficiently.
• B)there is little flexibility in how marketing dollars can be spent.
• C)when sales go down, so does spending.
• D)it shows a lack of commitment to marketing.

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Definitions:

Phonological Awareness

The skill of recognizing and manipulating sounds in language, such as rhyming, blending sounds, and segmenting words into syllables.

Dyslexia

Impairment in learning to read and write; probably the most common learning disability.

Musical Training Program

A structured course of study designed to enhance an individual's ability to perform, understand, and appreciate music.

Pavlovian Conditioning

Learning achieved when a neutral stimulus (such as a tone) comes to elicit a response after its repeated pairing with some event (such as delivery of food); also called classical conditioning or respondent conditioning.