In Preparing a Creative Brief, the Only Information Required in Terms

question 67

True/False

In preparing a creative brief, the only information required in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

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Definitions:

Innate Abilities

Natural talents or skills that an individual is born with, rather than skills developed through learning or experience.

Hearing and Listening

Involves the physiological process of sound perception and the active psychological process of giving attention to and making sense of sounds, respectively.

Nonverbal Messages

Communication conveyed through body language, facial expressions, and other physical ways without using spoken words.

Verbal Message

The conveyance of information or ideas through spoken words in the context of communication.