In the Hierarchy of Effects Model, Preference for a Particular

question 145

Multiple Choice

In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs except:

• A)awareness.
• B)liking.
• C)knowledge.
• D)conviction.

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Definitions:

Raw Materials Purchases

The total cost incurred by a company to buy the raw materials needed for production.

Standard Costs

Standard costs are predetermined costs of manufacturing a single unit or a number of units of a product during a specific period under assumed conditions.

Kilos

A metric unit of measure for mass, equivalent to one thousand grams or approximately 2.20462 pounds.

Cash Account

An account that records all cash transactions, including cash receipts and cash payments, within a business.