In Terms of the Visual Element of an Advertisement, an Abstract

question 42

Multiple Choice

In terms of the visual element of an advertisement, an abstract image has a:

• A)higher level of recall than a concrete image.
• B)lower level of recall than a concrete image.
• C)greater impact on the affective component of attitude than a concrete image.
• D)greater impact on the cognitive component of attitude than on the affective component.

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Definitions:

Conflict Theory

A sociological perspective that emphasizes the role of power disparities and social conflict in shaping social life.

Functional Theory

A theoretical perspective that views society as a complex system whose parts work together to promote solidarity and stability, focusing on the roles that components of society play in its functioning.

Social Activism

Social activism involves organized efforts and actions aimed at promoting, impeding, or directing social, political, economic, or environmental change.

Social Motivation

The drive behind individuals' efforts to engage with, contribute to, or be accepted by their social environment and communities.