In Terms of the Visual Element of an Advertisement, an Abstract

question 42

Multiple Choice

In terms of the visual element of an advertisement, an abstract image has a:

• A)higher level of recall than a concrete image.
• B)lower level of recall than a concrete image.
• C)greater impact on the affective component of attitude than a concrete image.
• D)greater impact on the cognitive component of attitude than on the affective component.

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Definitions:

Thorax

The part of the body between the neck and the abdomen, enclosed by the ribs and containing the heart and lungs.

Hepatic Portal System

System of portal veins that carries blood from the intestines, stomach, spleen, and pancreas to the liver.

Gastric Vein

A vein draining blood from the stomach into the portal vein system.

Inferior Mesenteric Vein

A vein draining blood from the lower part of the large intestine into the portal venous system.