In Terms of the Visual Element of an Advertisement, a Concrete

question 137

Multiple Choice

In terms of the visual element of an advertisement, a concrete image has a:

• A)higher level of recall than an abstract image.
• B)lower level of recall than an abstract image.
• C)lesser impact on the affective component of attitude than an abstract image.
• D)lesser impact on the cognitive component of attitude than on the affective component.

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Definitions:

Transactional Function

Activities involved in buying and selling products or services, including pricing, negotiation, and settlement of payments.

Dealer

A person or business that buys and sells products or services, often acting as a middleman between the manufacturer and the consumer.

Imprecise Term

A term that lacks specificity and clarity, often leading to ambiguous interpretation.

Logistical Functions

Activities involved in obtaining, producing, and distributing materials and products in the proper place and in proper quantities.