If a Company's Media Budget Numbers Are 85-10-5 and Uses

question 119

Multiple Choice

If a company's media budget numbers are 85-10-5 and uses an external ad agency, this means the company:

• A)is spending too much money on creative work.
• B)should continue using an external advertising agency.
• C)should discontinue using an external agency and perform the work in-house.
• D)is spending too much money on media buys.

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Definitions:

Mate Guarding

Behavioral strategies implemented by individuals to prevent their mates from engaging in mating opportunities with rivals.

Halo Effect

A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character or properties.

Positive Traits

Inherent characteristics or qualities of an individual that are perceived as beneficial, admirable, or conducive to success and well-being.

Associate

To form a connection or relationship between ideas, concepts, or entities in one's mind.