To Be Effective in Terms of Using an External Agency

question 120

True/False

To be effective in terms of using an external agency, at least 75 percent of the advertising budget should be spent on media buys.

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Definitions:

Capacity

The legal ability or competency of an individual or entity to enter into binding contracts, including being of legal age and sound mind.

Delegable Obligations

Responsibilities or duties that can be transferred from one party to another, typically within a contract or legal agreement.

Authorized Agent

an individual or entity that has been legally empowered to act on behalf of another person or entity in business transactions or legal matters.

Express Authority

Power granted to an agent by explicit instructions from the principal, either verbally or in writing, defining the agent's tasks or limits.