All of the Following Are Components of a Creative Brief

question 132

Multiple Choice

All of the following are components of a creative brief except:

• A) stating which media will be used in the campaign.
• B) the objective of the campaign.
• C) the target market for the campaign.
• D) outlining the message theme.

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Definitions:

Market Failure

A scenario where goods and services distributed by an unrestricted market fail to achieve efficiency, frequently making a case for governmental involvement.

Poor Information

A situation where individuals or entities make decisions based on incomplete, inaccurate, or misleading information.

Repeat-purchase Item

A product or service that is bought by consumers on a regular basis due to its continuing need or satisfaction.

Free Riders

Individuals or entities that benefit from resources, goods, or services without paying for them or contributing to their provision.