In a Creative Brief, the Message Theme Is The

question 132

Multiple Choice

In a creative brief, the message theme is the:

• A)rationale behind a unique selling point.
• B)benefit or promise the advertiser wants to convey.
• C)written or verbal component of the ad.
• D)information provided in the ad to support the key idea.

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Definitions:

Unsafe Conduct

Actions or behaviors that pose a risk to health, safety, or well-being.

Core Principles

Fundamental beliefs or values that serve as the foundation for a system, organization, or individual's actions and decision-making processes.

Personal Character

Personal character refers to the combination of traits and qualities defining an individual's ethical, moral, and personal identity.