In a Creative Brief, the Message Theme Is

question 205

Multiple Choice

In a creative brief, the message theme is:

• A)a form of leverage point.
• B)the media choices a company makes.
• C)the key idea(s)an advertisement conveys.
• D)the type of appeal that is used in an advertisement.

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Definitions:

Long-Term Profits

Earnings that a company expects to generate over an extended period, emphasizing sustainability and continuous growth.

Customer Intimacy Strategy

A business strategy focusing on highly personalized and specialized products or services to build close relationships with customers.

Small Segments

Divisions within a market that target a specific demographic or niche audience.

Peter Drucker

A highly influential management consultant, educator, and author, known as the father of modern management for his extensive works and principles on business management.