Which Message Strategy Is Used to Support Promotions, Such as Coupons

question 178

Multiple Choice

Which message strategy is used to support promotions, such as coupons, premiums, and sweepstakes?

• A)Cognitive
• B)Emotional
• C)Affective
• D)Conative

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Definitions:

Communist Countries

Nations where the government controls most forms of economic activity and property is commonly owned.

Scarce Resources

Scarce resources are resources that are limited in availability and cannot satisfy all the wants and needs of an economy or population.

Allocate

To distribute resources or duties for a specific purpose according to a plan.

Irrational Behavior

Irrational behavior describes actions or decisions that are not in line with logical or rational thinking, often defying expected outcomes based on standard economic theories.