Examlex
All of the following are types of appeals that can be used in designing ads except:
Proof
Evidence or argument establishing a fact or the truth of a statement in the context of legal proceedings or other formal inquiries.
Preponderance
The greater weight of evidence, or evidence that is more convincing than the evidence offered in opposition to it.
Evidence
Information or facts presented in a legal proceeding to establish the truth of an assertion or to prove a point in dispute.
Proof
Proof is evidence or argument establishing a fact or the truth of a statement in a legal or logical context.
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