Examlex
The types of sexually-oriented ads that will produce the highest level of physiological responses are:
Social Risk
The fears that consumers suffer when they worry others might not regard their purchases positively.
Performance Risk
Involves the perceived danger inherent in a poorly performing product or service.
Internal Locus of Control
The belief that one's own actions and behaviors are major determinants of life events and outcomes, rather than external forces or chance.
External Locus of Control
The belief that one's successes or failures result from external forces beyond personal control.
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