Music Is Effective at Gaining a Viewer's Attention

question 135

Multiple Choice

Music is effective at gaining a viewer's attention:

• A)but often interferes with the person's ability to retain the information in the ad.
• B)but interferes with brand and product recall.
• C)and increases the retention of information in the ad.
• D)and increasing the viewer's propensity to action.

---

Definitions:

Cost-output Elasticity

Cost-output elasticity measures the responsiveness of the cost of production to changes in the quantity of output produced, indicating the scale economies in production.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Marginal Cost

The expenditure required to produce an additional unit of a product.

Short-run Cost Function

An economic formula that describes how production costs change in the short term with varying levels of output, assuming some inputs are fixed.