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The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed.
Kansas-Nebraska Act
An 1854 legislation that created the territories of Kansas and Nebraska, leaving the decision about slavery to be determined by popular sovereignty, leading to violent conflict in the region.
Whig Party
A political party active in the middle of the 19th century in the United States, which advocated for the supremacy of Congress over the Presidency and favored modernization and economic protectionism.
American Party
A nickname for the Know-Nothing movement, a prominent United States political group in the 1850s which was anti-immigrant and anti-Catholic.
Kansas-Nebraska Act
The 1854 U.S. legislation that created the territories of Kansas and Nebraska, allowing settlers in those territories to decide whether to allow slavery, leading to significant conflict and violence.
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