To Be Successful, Humor Used in Ads Should Be Connected

question 63

True/False

To be successful, humor used in ads should be connected directly to the product's benefits.

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Definitions:

Strategic Philanthropy

When the materials donated or the recipient organization has a connection to the core business of the company making the donation.

CSR

Corporate Social Responsibility, a business model in which companies integrate social and environmental concerns in their operations and interactions with their stakeholders.

Emerging Markets

Emerging Markets are countries or regions experiencing rapid economic growth and industrialization, offering new opportunities for investment and business development.

Strategic PR

The practice of using public relations techniques as part of a broader strategic plan to manage the perceptions and relationships between an organization and its various publics.