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Although Using Sex in Advertising No Longer Sells the Way

question 111

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Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contains more visual sexual themes than ever before.


Definitions:

Visual Impact

The effect or influence visual elements have on a viewer's perception and reaction to a specific design, environment, or brand.

North American Style

Refers typically to business or cultural practices, language usage, or architectural styles prevalent in North America.

Organizational Culture

This term describes the shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.

External Audiences

Groups or individuals outside of an organization who are stakeholders or potential beneficiaries of the organization's communications or actions.

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