What Are the Various Types of Appeals That Can Be

question 102

Essay

What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

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Definitions:

Good Shepherd

A Christian iconographic symbol representing Jesus Christ as a shepherd who guides and protects his followers.

Sol Invictus

The sun god worshipped in the late Roman Empire, recognized as the official sun god and patron of soldiers, celebrated on December 25th.

Pantokrator

Greek, “ruler of all.” Christ as ruler and judge.

Mildenhall Treasure

A collection of Roman silver tableware from the 4th century, discovered in Suffolk, England, and noted for its craftsmanship and historical significance.