A Measure of the Impact or Intensity of a Media

question 107

Multiple Choice

A measure of the impact or intensity of a media plan is:

• A)cost per thousand (CPM).
• B)gross rating points (GRP).
• C)opportunities to see (OTS).
• D)reach and frequency.

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Definitions:

Wireless Networks

Communication networks that use radio waves or other wireless methods to connect devices, enabling data transfer without physical connections.

Unauthorized Users

Individuals who access or use a computer system, network, or data without permission, potentially leading to security breaches or data theft.

UWB

Ultra-Wideband (UWB) is a wireless communication technology that transmits data over a wide frequency range, offering high bandwidth with low power consumption.

Short-range

Describes devices or technology designed to operate effectively over a short distance, typically up to a few hundred meters, suitable for local area networks or personal area networks.