If an Advertisement Appears on the CSI Television Show Three

question 196

Multiple Choice

If an advertisement appears on the CSI television show three times and the show has a Nielsen rating of 12.3, the gross rating points (GRP) would be:

• A) 4.1.
• B) 12.3.
• C) 36.9.
• D) there is not enough information to calculate the GRP.

---

Definitions:

Nonfunctional Elements

Aspects of a system or product that define its operational qualities such as performance, usability, reliability, rather than what it does.

Design

The planning and creation process aimed at developing a specific product, service, or system to meet certain criteria or requirements.

Brand Building Element

Factors or components critical to developing and strengthening a brand's identity, reputation, and customer perception over time.

Social Phenomena

Events, behaviors, or structures within society that are observable and influence or are influenced by various societal factors.