If the CPM for National Geographic Magazine Is $16

question 93

Multiple Choice

If the CPM for National Geographic magazine is $16.44, it means it will cost $16.44 to reach:

• A)the selected target audience.
• B)one thousand readers.
• C)1,644 readers.
• D)one million readers.

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Definitions:

Planning Budget

A budget created for a specific level of activity, it helps in planning and controlling costs based on projected operational activities.

Net Operating Income

The profit a company makes from its normal business operations, calculated by subtracting operating expenses from operating revenues.

Planning Budget

An estimate of future income and expenditures that is used as a guideline for financial planning and decision-making.

Total Fixed Cost

The sum of all costs that do not change with the level of output produced, such as rent, salaries, and insurance.