The Media Multiplier Effect Means

question 211

Multiple Choice

The media multiplier effect means:

• A)the combined impact of using two or more media is stronger than using either medium alone.
• B)the combined effect of television and magazines will increase recall by at least 25 percent.
• C)the use of both trade journals and consumer journals for business-to-business ads will have a greater impact than using either medium alone.
• D)that if three different media are used, the combined impact is greater than if only two different media are used.

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Definitions:

High School Averages

The mean academic performance score of a student, usually calculated from grades obtained in various subjects while attending high school.

University GPAs

A measure of the average performance of a student across all of their courses at the university level, typically on a scale from 0 to 4.

IQ

A score derived from standardized assessments designed to measure human intelligence.

Cause-And-Effect

A relationship between two variables where a change in one variable (cause) directly results in a change in another variable (effect).