To Reduce Customers from Abandoning Shopping Carts on E-Commerce Sites

question 158

Multiple Choice

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use all of the following strategies except:

• A) avoid the use of multiple cyberbaits to encourage sales.
• B) make checkout easy without requiring a user name or password.
• C) make it easy for customers to enter discount codes.
• D) provide a safe and trustworthy checkout procedure.

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Definitions:

Null Hypothesis

A hypothesis in statistical testing that proposes there is no significance difference or effect and that any observed difference is due to chance.

P-value

The probability of observing the tested result, or one more extreme, if the null hypothesis is true.

α

Typically represents the level of significance in hypothesis testing, indicating the probability of rejecting the null hypothesis when it is true.

Type I Error

The statistical mistake of rejecting a null hypothesis when it is actually true, also known as a "false positive".