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Recall, ad likeability, and completion rate are all higher for video ads on the internet than for television ads.
Q29: Buzz marketing can be compared to a
Q47: The largest category of online advertising expenditures
Q72: Although there are a large number of
Q85: Product placements have been a part of
Q107: The best position for video ads to
Q116: Emotional appeals are not useful for business-to-business
Q118: If effective reach and/or effective frequency are
Q137: If Toyota's marketing team wants to increase
Q158: In-stream and pre-roll releases of commercials appear
Q171: What is experiential marketing?