Kyra Makes Frequent Purchases from the Victoria Secret Website

question 219

Multiple Choice

Kyra makes frequent purchases from the Victoria Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at on previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of:

• A) personification.
• B) web analytics.
• C) channel integration.
• D) customization.

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Definitions:

Inactivity

Lack of physical movement or exercise, often associated with increased health risks.

Weight Loss

The process of losing body weight, typically by means of reducing body fat or overall body mass.

Isometric Exercise

A form of exercise involving the static contraction of a muscle without any visible movement in the angle of the joint.

Isokinetic Exercise

Exercise requiring exertion for lifting and additional effort for returning weight to the starting position.