To Reduce Customers from Abandoning Shopping Carts on E-Commerce Sites

question 158

Multiple Choice

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use all of the following strategies except:

• A) avoid the use of multiple cyberbaits to encourage sales.
• B) make checkout easy without requiring a user name or password.
• C) make it easy for customers to enter discount codes.
• D) provide a safe and trustworthy checkout procedure.

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Definitions:

Social Norms

Shared, unwritten rules that govern the behavior of members within a society or group, based on accepted and expected practices and conduct.

Structural Oppression

Refers to systematic and societal norms, policies, and institutions that discriminate or disadvantage certain groups based on their identity characteristics such as race, gender, sexual orientation, or socioeconomic status.

Same-Sex Marriage

The legally recognized marriage between two individuals of the same gender, granted the same rights and responsibilities as heterosexual marriage.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging and mutual support.