To Be Successful in Using Financially-Based Incentives to Encourage Online

question 99

Multiple Choice

To be successful in using financially-based incentives to encourage online purchases, the incentives:

• A)must match the target market of the website.
• B)should offer something free.
• C)apply to all customers, not just first time purchasers.
• D)should be meaningful to those visiting the website and be changed periodically.

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Definitions:

Twin Studies

Research methods that compare monozygotic (identical) and dizygotic (fraternal) twins to understand the role of genetics versus environment in human development.

Intelligence

The ability to acquire and apply knowledge and skills, often measured through various cognitive tests.

Gifted

Having exceptional talent or natural ability in one or more areas of intelligence.

IQ

Intelligence quotient, a measure of a person's intellectual abilities in relation to the average performance of others in their age group.