Three Types of Incentives Used to Encourage Customers to Make

question 103

True/False

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and price-based incentives.

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Definitions:

Intangibles

Assets that lack physical substance, such as intellectual property, brand recognition, and goodwill.

Integrative Skills

Abilities that facilitate combining various elements or parties into a unified or coherent whole, often in a conflict-resolution or collaborative context.

Distributive Skills

Abilities essential for dividing, allocating, or distributing resources or benefits among parties in a negotiation.

Value Claiming

The process in negotiations where individuals aim to maximize their own gain, often at the expense of others.