Keys to Effective Text Message Advertising Include

question 26

Multiple Choice

Keys to effective text message advertising include:

• A)utilizing web analytics to create targeted messages.
• B)gaining the permission of the mobile owner and careful timing of the message.
• C)brand engagement and geo-targeting.
• D)understanding the social and shopping nature of mobile phone users.

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Definitions:

Convertible Bonds

Bonds eligible for conversion into a specific quantity of a company's stock at various points throughout their tenure, typically at the option of the holder.

GAAP

Generally Accepted Accounting Principles; refers to the framework of guidelines for financial accounting used in any given jurisdiction; commonly serves as the standard for financial reporting.

Compound Instruments

Financial instruments that contain both a liability and equity element, requiring separation for accounting purposes.

Liability

A financial obligation or debt owed by a company to another entity, payable in the future.