Interactive Marketing Is

question 39

Multiple Choice

Interactive marketing is:

• A)developing marketing messages that create two-way communication with customers.
• B)providing interactive games for customers to play.
• C)the ability of a website to visually display a product, such as clothes on a person.
• D)when customers give permission for marketers to send emails and other types of correspondence to them.

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Definitions:

Owner's Equity

The residual interest in the assets of the entity after subtracting liabilities, essentially representing the owner's claim against the company's assets.

Initial Investment

The initial amount of money put into a project or venture at its inception.

Computer Equipment

Hardware used in the processing, storage, and display of data, including computers, servers, monitors, and related peripherals.

Accounting Records

Documentation and books that keep track of all financial transactions, assets, liabilities, income, and expenses of a business.