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Duracell Has Posted on Its YouTube Channel Videos Telling the Personal

question 178

Multiple Choice

Duracell has posted on its YouTube channel videos telling the personal story of firefighters and other emergency personnel. Which video digital marketing tactic is Duracell using?


Definitions:

Scanlon Plan

A type of gain-sharing program that rewards employees for contributions to the company's efficiency and profitability.

Productivity

A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Compensation

The full quantity of cash and other forms of rewards offered to an employee by their employer as compensation for services rendered.

Straight Commission

A compensation model where an employee's pay is based entirely on the sales they generate, with no base salary.

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