In Interactive Marketing, Software Can Be Used to Analyze an Individual's

question 10

True/False

In interactive marketing, software can be used to analyze an individual's web activity and then customize marketing communications and offers.

---

Definitions:

Direct Order

A command issued by someone in authority that requires immediate compliance.

Indirect Order

A communication strategy where the main point or directive is not presented at the beginning but comes after the rationale or background information.

Adjustment

A change or modification made to correct, improve, or adapt something.

Basic Objective

Basic objective denotes a fundamental goal or purpose that an individual, group, or organization seeks to achieve.