A ComScore Study Revealed That Paid Search Ads Have a Positive

question 172

Multiple Choice

A ComScore study revealed that paid search ads have a positive impact on all of the following except:

• A)brand awareness.
• B)brand image.
• C)purchase intentions.
• D)brand perception.

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Definitions:

Untethered

Free or not bound by traditional constraints or ties, often used metaphorically to describe independence or unrestrained freedom.

State of Mind

An individual's mental or emotional condition at a particular time, which can influence perceptions, decisions, and behaviors.

Black Church

Refers to Christian churches that have predominantly African American congregations, playing a significant role in the history and culture of the African American community.

White-Controlled

Descriptive of organizations, governments, or institutions that are predominantly directed and governed by individuals of European descent.