Adam Patronizes Subway Almost Weekly and Often Makes Comments on Twitter

question 35

Multiple Choice

Adam patronizes Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:

• A) behavioral commitment.
• B) member of multiple social networking sites.
• C) quality communication skills.
• D) emotional connection to the brand.

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Definitions:

Impression

In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

IMC Goals

Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.

Advertising Budget

The amount of money allocated by a business to spend on advertising efforts over a specific period.