Alice Is on Facebook and Instagram Almost Daily and Often

question 108

Multiple Choice

Alice is on Facebook and Instagram almost daily and often makes comments about her favorite brands. Alice's comments illustrate the brand advocate characteristic of:

• A)behavioral commitment.
• B)member of multiple social networking sites.
• C)quality communication skills.
• D)emotional connection to the brand.

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Definitions:

Insurance Settlement

The payment made by an insurance company to fulfill its obligation under an insurance policy.

Discount Rate

The interest rate charged to commercial banks and other depository institutions on loans received from the country's central bank's discount window.

Annuity

An investment vehicle offering a steady flow of payments to someone, often employed as a revenue stream for retired individuals.

Cash Flows

The entire scope of capital flow inbound and outbound of an enterprise, distinctly affecting its cash availability.