In Analyzing the Reach of a Brand in Social Media

question 56

Multiple Choice

In analyzing the reach of a brand in social media, it is important to know all of the following except:

• A) the buzz sentiment, whether it is positive or negative.
• B) the trend, if it is increasing, declining, or remaining constant.
• C) whether the fans are active or passive.
• D) the number of fans, friends, and followers.

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Definitions:

Economic Rents

Earnings that exceed the minimum amount necessary to keep a factor of production in its current use.

Aggregate Production

The total output of goods and services produced by an economy over a specific time period.

Reallocation

denotes the process of distributing or assigning resources, roles, or tasks differently in response to changes in conditions, preferences, or objectives.

Demand for Land

The demand for land refers to the desire, backed by purchasing power, for the use of land resources for residential, commercial, or agricultural purposes.