Examples of Brand Placements in Video Games Would Include the Following

question 57

Multiple Choice

Examples of brand placements in video games would include the following except a:

• A) billboard for Goodyear tires in a racing game.
• B) Pepsi vending machine in a war game.
• C) Burger King restaurant in a society-building game.
• D) General Motors logo on the video game box.

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Definitions:

Researchers

Individuals who conduct systematic investigation to establish facts, reach new conclusions, and develop new knowledge.

Anterior Cingulate Cortex

A region of the brain involved in functions such as emotion regulation, decision-making, and evaluating rewards and outcomes.

Neuromarketing

A marketing strategy that uses neurological and physiological measurements to analyze consumers' responses to products, packaging, or advertising.