In Buzz Marketing Programs, Brand Ambassadors or Customer Evangelists Are

question 68

Multiple Choice

In buzz marketing programs, brand ambassadors or customer evangelists are typically individuals that:

• A)have never used the product, but want to try it.
• B)already like a brand and are asked by the company to be a sponsor.
• C)are heavy users of a product.
• D)work for the brand's company.

Identify characteristics of a good logo.

Understand the concept of realized brand strategy and its components.

Recognize the importance of building brands from the inside out for consistency and delivery on brand promises.

Identify strategies for aligning customers/stakeholders, employees, and the organization to ensure brand consistency.

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Definitions:

Tegmentum

A region located in the midbrain responsible for regulating movement and arousal, and involved in various other neural processes.

Tectum

A region in the midbrain that plays a role in auditory and visual reflexes.

Substantia Nigra

A brain structure located in the midbrain involved in movement control, recognized for its dark pigmented neurons that produce dopamine.

Temporal Lobe

A region of the brain involved in processing auditory information and encoding memory.