The First Step in Guerilla Marketing Is To

question 152

Multiple Choice

The first step in guerilla marketing is to:

• A)discover "touch points" with consumers.
• B)develop an alternative media campaign.
• C)choose the right people to head the guerilla marketing campaign.
• D)engage consumers in a dialogue about the best methods of reaching them.

Identify the interchangeability of Pavlovian occasion setters with discriminative stimuli.

Comprehend the process and stages of discrimination learning.

Analyze the role of excitatory and inhibitory processes in discrimination learning and generalization gradients.

Understand the concept and role of discriminative stimuli in behavior.