The Biggest Surge in the Popularity of Product Placements Occurred

question 56

Multiple Choice

The biggest surge in the popularity of product placements occurred:

• A)in 1982 when Reese's Pieces were used to lure E.T. out of hiding.
• B)in the 1930s when Buick had a 10-picture deal with Warner Brothers for placement of cars in each of the movies.
• C)in 2007 when Tyson Foods sponsored ABC's Extreme Makeover.
• D)when Colgate sponsored the Colgate Comedy Hour in the 1950s.

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Definitions:

Student Behavior

Refers to the conduct or response patterns that students exhibit in an educational environment, influenced by factors such as classroom management, learning styles, and social interactions.

Extinction

The process of withholding reinforcement for a conditioned response. Extinction has two parts: (1) if, in a given situation, somebody displays a previously reinforced response and the response is not followed by the usual reinforcing consequence, (2) then that person is less likely to do the same thing again when he or she next encounters a similar situation.

Grocery Store

A retail establishment that sells food and other household goods.

Schedule of Reinforcement

A rule or plan that dictates how often a behavior is reinforced, playing a crucial role in the learning process.