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If Brand Communities Are to Thrive, It Is Important That

question 10

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If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.


Definitions:

Biological Parents

The individuals whose genetic material a person inherits; often referred to as birth parents.

Values

Core beliefs or standards that guide and shape an individual's behavior and decision-making.

Beliefs

Convictions or acceptance that certain things are true or real, often without empirical evidence.

Attitudes

Mental and emotional entities that predispose an individual to respond to other people, objects, or institutions in a positive or negative way.

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