Typical Goals for Frequency or Loyalty Programs Include All of the Following

question 78

Multiple Choice

Typical goals for frequency or loyalty programs include all of the following except:

• A) build brand parity.
• B) induce cross-selling to existing customers.
• C) differentiate a parity brand.
• D) preempt the entry of a new brand.

---

Definitions:

Appendix

A section at the end of a document or book that contains supplementary information which is relevant to the main text.

Insurance

A contractual arrangement where an individual or entity receives financial protection or reimbursement against losses from an insurance company.

Approach and Presentation

The initial stage in the sales process where a salesperson introduces themselves and their product or service to a potential customer.