When Qualifying Sales Prospects, Jason Places Each Lead in One

question 3

Multiple Choice

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "A" leads would be:

• A) do nothing currently, but monitor the lead for possible future changes.
• B) contact the lead using telemarketers.
• C) have one of the firm's salespeople make a sales call them.
• D) send the lead marketing materials and encourage them to make inquiries if they are interested.

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Definitions:

External Financial Reports

Financial statements and reports prepared for external users, such as shareholders, creditors, and regulatory agencies.

Strategic Objectives

Goals set by a business to guide its overarching strategy and direction for future growth and success.

IRS

The United States government agency responsible for the collection of taxes and enforcement of tax laws.

Taxable Income

Income subject to tax, after accounting for deductions and exemptions, used to determine how much tax an individual or corporation owes.